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    <title>James McAllister Online Audio Blog - Business, Marketing, Entrepreneurship</title>
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    <copyright>&amp;#8471; &amp;amp; &amp;#xA9; 2021 James McAllister</copyright>
    <itunes:subtitle>
      <![CDATA[Sharing Tips That Have Helped Me Sell 100,000+ Products Online]]>
    </itunes:subtitle>
    <itunes:author>James McAllister</itunes:author>
    <itunes:summary></itunes:summary>
    <description>Online business is evolving faster than ever, and it's easy to get left behind. James McAllister from James McAllister Online shares his best business and marketing tips, to help you grow your digital business. Having built several eCommerce brands from scratch which have gone on to acquire hundreds of thousands of customers, as well as making a full time living from blogging and internet marketing alone, James is here to share his best advice with you. If you're serious about achieving your business goals and creating the life you desire, you've found the perfect podcast for you.</description>
    <itunes:type>episodic</itunes:type>
    <itunes:owner>
      <itunes:name>James McAllister</itunes:name>
      <itunes:email>james@jamesmcallisteronline.com</itunes:email>
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      <itunes:category text="Management &amp;amp; Marketing"/>
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    <itunes:explicit>no</itunes:explicit>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>If You Want To Scale Quickly, You Need To Master Paid Systems</itunes:title>
      <itunes:episode>75</itunes:episode>
      <title>If You Want To Scale Quickly, You Need To Master Paid Systems</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In business, everything costs either money or time.

Money is scaleable. However, money is not.

In this episode, we look over how to effectively reinvest your business resources, even when they are limited.

View the full post on my site here:
https://jamesmcallisteronline.com/master-paid-systems/</description>
      <content:encoded>
        <![CDATA[In business, everything costs either money or time.

Money is scaleable. However, money is not.

In this episode, we look over how to effectively reinvest your business resources, even when they are limited.

View the full post on my site here:
https://jamesmcallisteronline.com/master-paid-systems/]]>
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      <pubDate>Mon, 03 May 2021 17:35 +0000</pubDate>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Affiliate Marketing Success After Google’s Product Reviews Update</itunes:title>
      <itunes:episode>74</itunes:episode>
      <title>Affiliate Marketing Success After Google’s Product Reviews Update</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>The new update from Google targets affiliate marketers specifically. While many people are scrambling, I'm here to show you how to turn this into a golden opportunity to increase your website's Google rankings.

View the post on my site:
https://jamesmcallisteronline.com/affiliate-marketing-google-reviews-update/

Link to Google's suggestions:
https://developers.google.com/search/blog/2021/04/product-reviews-update</description>
      <content:encoded>
        <![CDATA[The new update from Google targets affiliate marketers specifically. While many people are scrambling, I'm here to show you how to turn this into a golden opportunity to increase your website's Google rankings.

View the post on my site:
https://jamesmcallisteronline.com/affiliate-marketing-google-reviews-update/

Link to Google's suggestions:
https://developers.google.com/search/blog/2021/04/product-reviews-update]]>
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      <pubDate>Mon, 19 Apr 2021 21:14 +0000</pubDate>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Announcing The Largest Product I've Ever Created - The VIP Club</itunes:title>
      <itunes:episode>73</itunes:episode>
      <title>Announcing The Largest Product I've Ever Created - The VIP Club</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Hello!

I am excited to announce the largest product I've ever released throughout my entire business career.

After spending years - thousands of hours and tens of thousands of dollars developing this product, I couldn't be more excited to share it with you today.

That product is the JMO VIP Club - a collection of 25+ courses (and growing), a private membership community, and an enormous number of other bonuses - all for one low monthly-price.

View the post on my site:
https://jamesmcallisteronline.com/announcing-vip-club/</description>
      <content:encoded>
        <![CDATA[Hello!

I am excited to announce the largest product I've ever released throughout my entire business career.

After spending years - thousands of hours and tens of thousands of dollars developing this product, I couldn't be more excited to share it with you today.

That product is the JMO VIP Club - a collection of 25+ courses (and growing), a private membership community, and an enormous number of other bonuses - all for one low monthly-price.

View the post on my site:
https://jamesmcallisteronline.com/announcing-vip-club/]]>
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      <pubDate>Mon, 05 Apr 2021 16:39 +0000</pubDate>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Branding Success Comes From Sticking To The Basics</itunes:title>
      <itunes:episode>72</itunes:episode>
      <title>Branding Success Comes From Sticking To The Basics</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>You probably already know everything that you need to succeed.

And if you're like most people, there's a chance you're not actually doing it each day.

I had an interesting realization the other day. When progress comes to us slower than we feel that it should, our natural inclination is to look for the reason why.

We want to know what we're doing wrong, and why the results are not showing up.

By doing so, we jump on opportunity after opportunity, but never stick with any of them long enough to actually see them through.

The funny thing is, there are no secrets. Chances are, you've already been told everything you need to find some initial success with your brand. I call these actions 'The Basics', and I'm going to share them with you here.

View the post on my site here:
Branding Success Comes From Sticking To The Basics</description>
      <content:encoded>
        <![CDATA[You probably already know everything that you need to succeed.

And if you're like most people, there's a chance you're not actually doing it each day.

I had an interesting realization the other day. When progress comes to us slower than we feel that it should, our natural inclination is to look for the reason why.

We want to know what we're doing wrong, and why the results are not showing up.

By doing so, we jump on opportunity after opportunity, but never stick with any of them long enough to actually see them through.

The funny thing is, there are no secrets. Chances are, you've already been told everything you need to find some initial success with your brand. I call these actions 'The Basics', and I'm going to share them with you here.

View the post on my site here:
Branding Success Comes From Sticking To The Basics]]>
      </content:encoded>
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      <pubDate>Thu, 01 Apr 2021 12:28 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/branding-success-basics/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Small Tweaks To Drastically Improve Page Loading Times</itunes:title>
      <itunes:episode>71</itunes:episode>
      <title>5 Small Tweaks To Drastically Improve Page Loading Times</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In today's day and age, a fast website isn't just nice to have - it's a requirement. Speeding up your website will not only be loved by your visitors, it will be loved by Google as well - who will reward you with higher rankings.

In this episode, I share 5 small tweaks you can make that can drastically improve your loading times, and result in a high score on Google Pagespeed Insights and GTMetrix.

View the post on my site:
https://jamesmcallisteronline.com/speed-up-website-tips/</description>
      <content:encoded>
        <![CDATA[In today's day and age, a fast website isn't just nice to have - it's a requirement. Speeding up your website will not only be loved by your visitors, it will be loved by Google as well - who will reward you with higher rankings.

In this episode, I share 5 small tweaks you can make that can drastically improve your loading times, and result in a high score on Google Pagespeed Insights and GTMetrix.

View the post on my site:
https://jamesmcallisteronline.com/speed-up-website-tips/]]>
      </content:encoded>
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      <pubDate>Mon, 01 Mar 2021 17:59 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/speed-up-website-tips/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Are Blogging Courses Worth It?</itunes:title>
      <itunes:episode>70</itunes:episode>
      <title>Are Blogging Courses Worth It?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Are blogging courses worth it? They can be, but it depends. In this episode, I show you how you can determine a good blogging course for a bad one, and what to look for when selecting a blogging course to enroll in.

View the post on my site here:
https://jamesmcallisteronline.com/qa-are-blogging-courses-worth-it/

View my own blogging course here:
https://jamesmcallisteronline.com/blogging/</description>
      <content:encoded>
        <![CDATA[Are blogging courses worth it? They can be, but it depends. In this episode, I show you how you can determine a good blogging course for a bad one, and what to look for when selecting a blogging course to enroll in.

View the post on my site here:
https://jamesmcallisteronline.com/qa-are-blogging-courses-worth-it/

View my own blogging course here:
https://jamesmcallisteronline.com/blogging/]]>
      </content:encoded>
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      <pubDate>Mon, 15 Feb 2021 19:37 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/qa-are-blogging-courses-worth-it/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Plugins And Apps Won't Save Your Website</itunes:title>
      <itunes:episode>69</itunes:episode>
      <title>Plugins And Apps Won't Save Your Website</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It's easy to get caught up looking for the perfect plugin or app to improve your website, bring in visitors, and make sales. Unfortunately, these are rarely the answer - and not something new websites should be focusing much time on at all. In this episode, I discuss what you should be focusing on instead.

View the post on my site here:
https://jamesmcallisteronline.com/plugins-and-apps-wont-save-you/</description>
      <content:encoded>
        <![CDATA[It's easy to get caught up looking for the perfect plugin or app to improve your website, bring in visitors, and make sales. Unfortunately, these are rarely the answer - and not something new websites should be focusing much time on at all. In this episode, I discuss what you should be focusing on instead.

View the post on my site here:
https://jamesmcallisteronline.com/plugins-and-apps-wont-save-you/]]>
      </content:encoded>
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      <pubDate>Mon, 01 Feb 2021 21:09 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/plugins-and-apps-wont-save-you/</link>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The 5 Types Of Bloggers - Which Strategy Is Right For You?</itunes:title>
      <itunes:episode>68</itunes:episode>
      <title>The 5 Types Of Bloggers - Which Strategy Is Right For You?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Blogging is an incredibly diverse business. Depending on which blogging model you fall into, just about everything will be different - from your content production to the way you monetize.

Every blogger falls into one of 5 categories, or 'blogging styles'. Listen to this episode to find out which is right for you!

View the full post on my site:
 https://jamesmcallisteronline.com/types-of-bloggers/</description>
      <content:encoded>
        <![CDATA[Blogging is an incredibly diverse business. Depending on which blogging model you fall into, just about everything will be different - from your content production to the way you monetize.

Every blogger falls into one of 5 categories, or 'blogging styles'. Listen to this episode to find out which is right for you!

View the full post on my site:
 https://jamesmcallisteronline.com/types-of-bloggers/]]>
      </content:encoded>
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      <pubDate>Mon, 25 Jan 2021 16:24 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/types-of-bloggers/ ‎</link>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The Top 5 Amazon Affiliate Programs For WordPress (Free And Paid)</itunes:title>
      <itunes:episode>67</itunes:episode>
      <title>The Top 5 Amazon Affiliate Programs For WordPress (Free And Paid)</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In this episode, I cover the top WordPress plugins affiliate marketers can use to boost their earnings from Amazon's affiliate program. I also discuss which I'm using on my own network of websites.

View the post on my site here:
https://jamesmcallisteronline.com/amazon-affiliate-plugins/

Amazon affiliate blueprint:
https://jamesmcallisteronline.com/products/</description>
      <content:encoded>
        <![CDATA[In this episode, I cover the top WordPress plugins affiliate marketers can use to boost their earnings from Amazon's affiliate program. I also discuss which I'm using on my own network of websites.

View the post on my site here:
https://jamesmcallisteronline.com/amazon-affiliate-plugins/

Amazon affiliate blueprint:
https://jamesmcallisteronline.com/products/]]>
      </content:encoded>
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      <pubDate>Mon, 11 Jan 2021 20:06 +0000</pubDate>
      <link></link>
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      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Your Company, Or Your Life?</itunes:title>
      <itunes:episode>66</itunes:episode>
      <title>Your Company, Or Your Life?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>What price would you pay for success? Would you let your company consume your entire life - forcing you to sacrifice everything you previously loved in order for the company to thrive?

I recently decided that no, I would choose my life over my company - and restructured my eCommerce brands so I was no longer working on them. This post marks my return to the world of internet marketing and running online businesses, for good.

View the post on my site here:
https://jamesmcallisteronline.com/your-company-or-your-life/

Skill Up! Browse my courses, blueprints and template packs here: 
https://JamesMcAllisterOnline.com/products/</description>
      <content:encoded>
        <![CDATA[What price would you pay for success? Would you let your company consume your entire life - forcing you to sacrifice everything you previously loved in order for the company to thrive?

I recently decided that no, I would choose my life over my company - and restructured my eCommerce brands so I was no longer working on them. This post marks my return to the world of internet marketing and running online businesses, for good.

View the post on my site here:
https://jamesmcallisteronline.com/your-company-or-your-life/

Skill Up! Browse my courses, blueprints and template packs here: 
https://JamesMcAllisterOnline.com/products/]]>
      </content:encoded>
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      <pubDate>Mon, 04 Jan 2021 16:57 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/your-company-or-your-life/</link>
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      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How To Network As An Introvert</itunes:title>
      <itunes:episode>65</itunes:episode>
      <title>How To Network As An Introvert</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>One of the most common reasons people avoid actively networking is that they seem themselves as introverted. If you're uncomfortable building your network due to social anxiety, shyness, or just a general disdain for socialization, in this video I share some of my top networking tips for introverts.

View the post on my site here:
https://jamesmcallisteronline.com/how-to-network-as-an-introvert/</description>
      <content:encoded>
        <![CDATA[One of the most common reasons people avoid actively networking is that they seem themselves as introverted. If you're uncomfortable building your network due to social anxiety, shyness, or just a general disdain for socialization, in this video I share some of my top networking tips for introverts.

View the post on my site here:
https://jamesmcallisteronline.com/how-to-network-as-an-introvert/]]>
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      <pubDate>Tue, 11 Aug 2020 14:03 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/how-to-network-as-an-introvert/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The Top Affiliate Program Plugins For WordPress - Free And Paid!</itunes:title>
      <itunes:episode>64</itunes:episode>
      <title>The Top Affiliate Program Plugins For WordPress - Free And Paid!</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>If you've been looking to start your own affiliate program using WordPress, there are fortunately a number of great plugins available on the market to help you achieve that.

In this episode, I cover the top affiliate program plugins for WordPress, to help you manage your own network of affiliates.

View the post on my site here:
https://jamesmcallisteronline.com/top-affiliate-program-wordpress/ </description>
      <content:encoded>
        <![CDATA[If you've been looking to start your own affiliate program using WordPress, there are fortunately a number of great plugins available on the market to help you achieve that.

In this episode, I cover the top affiliate program plugins for WordPress, to help you manage your own network of affiliates.

View the post on my site here:
https://jamesmcallisteronline.com/top-affiliate-program-wordpress/ ]]>
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      <pubDate>Mon, 03 Aug 2020 15:45 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/top-affiliate-program-wordpress/ </link>
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      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Is Pinterest Traffic Worth Anything? How To Maximize Its Value</itunes:title>
      <itunes:episode>63</itunes:episode>
      <title>Is Pinterest Traffic Worth Anything? How To Maximize Its Value</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Pinterest can be a wonderful traffic source for website owners, but does it actually hold any value? While it can send hundreds or even thousands of visitors to a website regularly, it also tends to convert more poorly than just about any traffic source.

In this video, we take a look at how to utilize Pinterest traffic - both for eCommerce sales as well as for lead generation. This way, you can maximize the amount of money that each Pinterest visitor will bring you in the long-term.

View the post on my site:
https://jamesmcallisteronline.com/pinterest-traffic-value/</description>
      <content:encoded>
        <![CDATA[Pinterest can be a wonderful traffic source for website owners, but does it actually hold any value? While it can send hundreds or even thousands of visitors to a website regularly, it also tends to convert more poorly than just about any traffic source.

In this video, we take a look at how to utilize Pinterest traffic - both for eCommerce sales as well as for lead generation. This way, you can maximize the amount of money that each Pinterest visitor will bring you in the long-term.

View the post on my site:
https://jamesmcallisteronline.com/pinterest-traffic-value/]]>
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      <pubDate>Tue, 28 Jul 2020 20:38 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/pinterest-traffic-value/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Your Impact - A Look Into The Lives Of Your Customers</itunes:title>
      <itunes:episode>62</itunes:episode>
      <title>Your Impact - A Look Into The Lives Of Your Customers</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When business is tough and you're wondering why you're doing what you're doing, it can help to remember the impact that your company is having on people's lives.

When you are able to find some sort of meaning in your hard work, that work becomes much more rewarding. This is an important thing to keep in mind, and can be used to help motivate and inspire your employees.

-----

View this post on my site: https://jamesmcallisteronline.com/see-company-impact/

Example mentioned: 
https://www.instagram.com/tv/B9ccE1NBVoY/

Skill Up! Browse the rest of my courses here: 
https://JamesMcAllisterOnline.com/products/
</description>
      <content:encoded>
        <![CDATA[When business is tough and you're wondering why you're doing what you're doing, it can help to remember the impact that your company is having on people's lives.

When you are able to find some sort of meaning in your hard work, that work becomes much more rewarding. This is an important thing to keep in mind, and can be used to help motivate and inspire your employees.

-----

View this post on my site: https://jamesmcallisteronline.com/see-company-impact/

Example mentioned: 
https://www.instagram.com/tv/B9ccE1NBVoY/

Skill Up! Browse the rest of my courses here: 
https://JamesMcAllisterOnline.com/products/
]]>
      </content:encoded>
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      <pubDate>Mon, 20 Jul 2020 17:20 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/see-company-impact/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Index Funds / ETFs: The Ideal Investing Choice For Entrepreneurs</itunes:title>
      <itunes:episode>61</itunes:episode>
      <title>Index Funds / ETFs: The Ideal Investing Choice For Entrepreneurs</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Just like you wouldn't pour 100% of your portfolio into one stock, it doesn't make sense to reinvest all of your money back into your company either. There is a lot of power and safety in diversification.

As entrepreneurs, we tend to invest a bit differently than the majority of the population - as we rightly should. In this video, I'm going to discuss the one method of investing that is perfect for all busy entrepreneurs like yourself - investing in index funds or ETFs. We'll not only discuss the benefits of index investing in detail, but also talk about how to get started, as well as review my personal Vanguard stock portfolio.

View the post on my site here:
https://jamesmcallisteronline.com/index-investing-entrepreneurs/

Financial Independence / Early Retirement course:
https://JamesMcAllisterOnline.com/retire/

Bond basics video:
https://www.youtube.com/watch?v=IuyejHOGCro

Skill Up! Browse the rest of my courses here: 
https://JamesMcAllisterOnline.com/products/</description>
      <content:encoded>
        <![CDATA[Just like you wouldn't pour 100% of your portfolio into one stock, it doesn't make sense to reinvest all of your money back into your company either. There is a lot of power and safety in diversification.

As entrepreneurs, we tend to invest a bit differently than the majority of the population - as we rightly should. In this video, I'm going to discuss the one method of investing that is perfect for all busy entrepreneurs like yourself - investing in index funds or ETFs. We'll not only discuss the benefits of index investing in detail, but also talk about how to get started, as well as review my personal Vanguard stock portfolio.

View the post on my site here:
https://jamesmcallisteronline.com/index-investing-entrepreneurs/

Financial Independence / Early Retirement course:
https://JamesMcAllisterOnline.com/retire/

Bond basics video:
https://www.youtube.com/watch?v=IuyejHOGCro

Skill Up! Browse the rest of my courses here: 
https://JamesMcAllisterOnline.com/products/]]>
      </content:encoded>
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      <pubDate>Mon, 13 Jul 2020 18:32 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/index-investing-entrepreneurs/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How Many Email Subscribers Do You Need To Make Money?</itunes:title>
      <itunes:episode>60</itunes:episode>
      <title>How Many Email Subscribers Do You Need To Make Money?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>How many email subscribers are necessary before you start to make money from your mailing list? This is a great question, but unfortunately does not have a clear answer.

There is no defined amount of subscribers you need to start monetizing your email list, or even to earn a living. There are a number of factors that go into it - the market or niche you're working in, the demographics and psychographics of your subscribers, and the effectiveness of your email marketing system for starters. In this episode, I discuss those factors and more!

View the post on my site here:
https://jamesmcallisteronline.com/how-many-email-subscribers-money/</description>
      <content:encoded>
        <![CDATA[How many email subscribers are necessary before you start to make money from your mailing list? This is a great question, but unfortunately does not have a clear answer.

There is no defined amount of subscribers you need to start monetizing your email list, or even to earn a living. There are a number of factors that go into it - the market or niche you're working in, the demographics and psychographics of your subscribers, and the effectiveness of your email marketing system for starters. In this episode, I discuss those factors and more!

View the post on my site here:
https://jamesmcallisteronline.com/how-many-email-subscribers-money/]]>
      </content:encoded>
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      <pubDate>Tue, 30 Jun 2020 21:31 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/how-many-email-subscribers-money/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Lessons I Learned Spending $100,000 On Amazon PPC Ads Last Year</itunes:title>
      <itunes:episode>59</itunes:episode>
      <title>5 Lessons I Learned Spending $100,000 On Amazon PPC Ads Last Year</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In 2019, I spent over $100,000 on Amazon's PPC platform, most notably on sponsored products and sponsored brands ads. In this video, I discuss the top lessons I learned that will help you to lower your ACoS and make more sales on Amazon.com

Some topics covered:
1. Optimizing your listing
2. Lowering advertising cost of sale
3. PPC automation
4. Automatic Campaigns vs. Manual Campaigns
5. Split-testing on Amazon


View the post on my site here:
https://jamesmcallisteronline.com/amazon-ppc-lessons/</description>
      <content:encoded>
        <![CDATA[In 2019, I spent over $100,000 on Amazon's PPC platform, most notably on sponsored products and sponsored brands ads. In this video, I discuss the top lessons I learned that will help you to lower your ACoS and make more sales on Amazon.com

Some topics covered:
1. Optimizing your listing
2. Lowering advertising cost of sale
3. PPC automation
4. Automatic Campaigns vs. Manual Campaigns
5. Split-testing on Amazon


View the post on my site here:
https://jamesmcallisteronline.com/amazon-ppc-lessons/]]>
      </content:encoded>
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      <pubDate>Mon, 22 Jun 2020 14:17 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/amazon-ppc-lessons/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Social Media: The 6 Stages Every Future Customer Must Go Through (To Actually Make Money)</itunes:title>
      <itunes:episode>58</itunes:episode>
      <title>Social Media: The 6 Stages Every Future Customer Must Go Through (To Actually Make Money)</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Social media is an incredible tool for actually generating sales and new customers, yet few marketers are actually able to achieve that. Why?

They focus solely on likes, and growing follower counts. In reality, there are a series of stages each new follower most go through before they can actually become a customer. In this episode, I share a social media strategy that can be used to move people throughout each of these stages, so social media can actually become profitable for you.

View the post on my site here:
https://jamesmcallisteronline.com/social-media-stages-sales/ </description>
      <content:encoded>
        <![CDATA[Social media is an incredible tool for actually generating sales and new customers, yet few marketers are actually able to achieve that. Why?

They focus solely on likes, and growing follower counts. In reality, there are a series of stages each new follower most go through before they can actually become a customer. In this episode, I share a social media strategy that can be used to move people throughout each of these stages, so social media can actually become profitable for you.

View the post on my site here:
https://jamesmcallisteronline.com/social-media-stages-sales/ ]]>
      </content:encoded>
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      <pubDate>Mon, 15 Jun 2020 13:40 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/social-media-stages-sales/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>One-Off Courses Vs. Membership Sites - What's Best For Your Info Product?</itunes:title>
      <itunes:episode>57</itunes:episode>
      <title>One-Off Courses Vs. Membership Sites - What's Best For Your Info Product?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When it comes to selling courses online, there are typically two ways this is handled. You either sell lifetime access for a one-time fee, or you charge a recurring fee (typically monthly or annually) for continued to access.

More and more entrepreneurs are adopting the membership model, charging a recurring fee for unlimited access to all of their courses. But is this actually the best option for you? In this video, we weigh the pros and cons of both options.

View the post on my site here:
https://jamesmcallisteronline.com/membership-vs-one-time-fee-courses/</description>
      <content:encoded>
        <![CDATA[When it comes to selling courses online, there are typically two ways this is handled. You either sell lifetime access for a one-time fee, or you charge a recurring fee (typically monthly or annually) for continued to access.

More and more entrepreneurs are adopting the membership model, charging a recurring fee for unlimited access to all of their courses. But is this actually the best option for you? In this video, we weigh the pros and cons of both options.

View the post on my site here:
https://jamesmcallisteronline.com/membership-vs-one-time-fee-courses/]]>
      </content:encoded>
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      <pubDate>Mon, 08 Jun 2020 13:46 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/membership-vs-one-time-fee-courses/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Amazon Affiliate Program - Pros, Cons, And FAQ</itunes:title>
      <itunes:episode>56</itunes:episode>
      <title>Amazon Affiliate Program - Pros, Cons, And FAQ</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>The Amazon affiliate program is one of the most popular affiliate programs for digital marketers today, primarily because of Amazon's extremely wide selection. Although they have cut their commission rates, it can still be an incredibly powerful option for affiliates, and one that almost every affiliate marketer should have in their toolkit.

In this video we go over the benefits and drawbacks of the program, as well as answer some of the most frequently asked questions.

View the post on my site here:
https://jamesmcallisteronline.com/amazon-affiliate-faq/</description>
      <content:encoded>
        <![CDATA[The Amazon affiliate program is one of the most popular affiliate programs for digital marketers today, primarily because of Amazon's extremely wide selection. Although they have cut their commission rates, it can still be an incredibly powerful option for affiliates, and one that almost every affiliate marketer should have in their toolkit.

In this video we go over the benefits and drawbacks of the program, as well as answer some of the most frequently asked questions.

View the post on my site here:
https://jamesmcallisteronline.com/amazon-affiliate-faq/]]>
      </content:encoded>
      <enclosure length="13347930" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/P-SlVryUfvpkKYBAIJ3lfmRs-ACtuk8K/play.mp3"/>
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      <pubDate>Mon, 25 May 2020 13:13 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/amazon-affiliate-faq/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>You Are Vulnerable - Decrease Your Company's Reliance On Social Media</itunes:title>
      <itunes:episode>55</itunes:episode>
      <title>You Are Vulnerable - Decrease Your Company's Reliance On Social Media</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>I can't stress this enough - never put the fate of your business in another company's hands. Utilize platforms for everything they can, but never become reliant on them for your company to succeed.

In this video I share with you advice on how to maximize the value of social media, without becoming reliant on any of the networks. I also share my personal Twitter suspension story, and how I'm recovering from it!

View the post on my site here:
https://jamesmcallisteronline.com/reliance-social-media/</description>
      <content:encoded>
        <![CDATA[I can't stress this enough - never put the fate of your business in another company's hands. Utilize platforms for everything they can, but never become reliant on them for your company to succeed.

In this video I share with you advice on how to maximize the value of social media, without becoming reliant on any of the networks. I also share my personal Twitter suspension story, and how I'm recovering from it!

View the post on my site here:
https://jamesmcallisteronline.com/reliance-social-media/]]>
      </content:encoded>
      <enclosure length="7954568" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/jmvkkJH3ot8KzziwlhqDgOHCmWzP0wno/play.mp3"/>
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      <pubDate>Mon, 18 May 2020 12:03 +0000</pubDate>
      <link></link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Maximize Productivity With Todoist - Todoist Review</itunes:title>
      <itunes:episode>54</itunes:episode>
      <title>Maximize Productivity With Todoist - Todoist Review</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Having tried just about every productivity and to-do list list app on the market, my favorite has got to be Todoist. Running several companies, it used to be very difficult to manage time, and ensure I got everything done each day, and completed tasks as they were due.

In this review, I cover how I use Todoist for productivity, and cover all of Todoist's features in detail.

View the post on my site here:
https://jamesmcallisteronline.com/todoist-productivity-review/</description>
      <content:encoded>
        <![CDATA[Having tried just about every productivity and to-do list list app on the market, my favorite has got to be Todoist. Running several companies, it used to be very difficult to manage time, and ensure I got everything done each day, and completed tasks as they were due.

In this review, I cover how I use Todoist for productivity, and cover all of Todoist's features in detail.

View the post on my site here:
https://jamesmcallisteronline.com/todoist-productivity-review/]]>
      </content:encoded>
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      <pubDate>Tue, 12 May 2020 12:58 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/todoist-productivity-review/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How I Built 811 New Internal Links With Link Whisper</itunes:title>
      <itunes:episode>53</itunes:episode>
      <title>How I Built 811 New Internal Links With Link Whisper</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Internal linking is something that's often overlooked by content creators, yet it's extremely important. Proper internal linking boosts your search engine rankings, helps Google crawl your website, and provides a better experience for your visitors.

Yet, it can take a lot of time if you're doing it on your own. In this video, I review a plugin called Link Whisper, which aims to speed up the internal linking process by automatically providing internal link suggestions as you write.

View the post on my site here:
https://jamesmcallisteronline.com/link-whisper-review/

Get Link Whisper:
https://linkwhisper.com/ref/341/</description>
      <content:encoded>
        <![CDATA[Internal linking is something that's often overlooked by content creators, yet it's extremely important. Proper internal linking boosts your search engine rankings, helps Google crawl your website, and provides a better experience for your visitors.

Yet, it can take a lot of time if you're doing it on your own. In this video, I review a plugin called Link Whisper, which aims to speed up the internal linking process by automatically providing internal link suggestions as you write.

View the post on my site here:
https://jamesmcallisteronline.com/link-whisper-review/

Get Link Whisper:
https://linkwhisper.com/ref/341/]]>
      </content:encoded>
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      <pubDate>Mon, 04 May 2020 13:33 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/link-whisper-review/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Blogging Myths That You'd Look Foolish Believing</itunes:title>
      <itunes:episode>52</itunes:episode>
      <title>7 Blogging Myths That You'd Look Foolish Believing</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>The blogosphere is full of misinformation, outdated statistics, and flat out lies from gurus looking to make a buck. In this video, I set the record straight, and debunk 7 of the most common blogging myths that are still being pushed around.

View the post on my site:
https://jamesmcallisteronline.com/blogging-myths/</description>
      <content:encoded>
        <![CDATA[The blogosphere is full of misinformation, outdated statistics, and flat out lies from gurus looking to make a buck. In this video, I set the record straight, and debunk 7 of the most common blogging myths that are still being pushed around.

View the post on my site:
https://jamesmcallisteronline.com/blogging-myths/]]>
      </content:encoded>
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      <pubDate>Mon, 13 Apr 2020 13:58 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/blogging-myths/</link>
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      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How To Grow Your Business During The Next Recession</itunes:title>
      <itunes:episode>51</itunes:episode>
      <title>How To Grow Your Business During The Next Recession</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Recessions don't have to be scary. More than anything, they create opportunities - including the opportunity to grow, and come out ahead.

In this episode I share strategic advice to help you not only survive the next recession, but thrive and grow throughout it. Ultimately, you'll come out of it in an even better position than you were in previously.

View the post on my site:
https://jamesmcallisteronline.com/grow-business-during-recession/</description>
      <content:encoded>
        <![CDATA[Recessions don't have to be scary. More than anything, they create opportunities - including the opportunity to grow, and come out ahead.

In this episode I share strategic advice to help you not only survive the next recession, but thrive and grow throughout it. Ultimately, you'll come out of it in an even better position than you were in previously.

View the post on my site:
https://jamesmcallisteronline.com/grow-business-during-recession/]]>
      </content:encoded>
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      <pubDate>Mon, 06 Apr 2020 14:04 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/grow-business-during-recession/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Lessons I Learned Recording My First Podcast With A Guest</itunes:title>
      <itunes:episode>50</itunes:episode>
      <title>7 Lessons I Learned Recording My First Podcast With A Guest</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>I recently tried out something I've never done before - recording a podcast episode with a guest.

It was the first new content medium I've tried out in a long time, and unsurprisingly, I found it very challenging. In this episode, I'd like to share some of the lessons I learned recording my first podcast episode with a guest, so you can avoid some of the mistakes I made.


View the post on my site here:
https://jamesmcallisteronline.com/first-podcast-lessons/</description>
      <content:encoded>
        <![CDATA[I recently tried out something I've never done before - recording a podcast episode with a guest.

It was the first new content medium I've tried out in a long time, and unsurprisingly, I found it very challenging. In this episode, I'd like to share some of the lessons I learned recording my first podcast episode with a guest, so you can avoid some of the mistakes I made.


View the post on my site here:
https://jamesmcallisteronline.com/first-podcast-lessons/]]>
      </content:encoded>
      <enclosure length="10903947" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/Eg991v9X5CCbC0WrzlMmxiYqztJWfJAJ/play.mp3"/>
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      <pubDate>Mon, 30 Mar 2020 13:44 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/first-podcast-lessons/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Powerful Reasons To Implement Live Chat On Your Sales Pages</itunes:title>
      <itunes:episode>49</itunes:episode>
      <title>7 Powerful Reasons To Implement Live Chat On Your Sales Pages</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>One of the quickest ways to begin making more money from your website, is to simply implement live chat onto your sales pages.

Live chat brings a number of enormous benefits, that other customer service options can't match. In this video, I share 7 powerful reasons to consider implementing live chat today, as well as some advice on how to get started (for free!)

View the post on my site here:
https://jamesmcallisteronline.com/live-chat-benefits/</description>
      <content:encoded>
        <![CDATA[One of the quickest ways to begin making more money from your website, is to simply implement live chat onto your sales pages.

Live chat brings a number of enormous benefits, that other customer service options can't match. In this video, I share 7 powerful reasons to consider implementing live chat today, as well as some advice on how to get started (for free!)

View the post on my site here:
https://jamesmcallisteronline.com/live-chat-benefits/]]>
      </content:encoded>
      <enclosure length="9578531" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/mQVwAJmrKZHZ7RD_sjqJqUzaC__3mbvP/play.mp3"/>
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      <pubDate>Mon, 16 Mar 2020 13:49 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/live-chat-benefits/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Content-Based Businesses - The Key To True Freedom</itunes:title>
      <itunes:episode>48</itunes:episode>
      <title>Content-Based Businesses - The Key To True Freedom</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>If there is one business model to rule them all, it's building something content-based - such as a blog, YouTube channel, or podcast.

These types of businesses offer a number of life altering benefits that traditional, or even other online businesses cannot provide.

If you're looking to start a new business, in this episode I make the case for building something content-based. Follow this advice, and you'll build a business that will help you live your dream life.

View the post on my website:
https://jamesmcallisteronline.com/content-businesses-freedom/ 

Starting An Online Business: What To Buy, Broken Down By Budget:
https://jamesmcallisteronline.com/business-purchases-budget/</description>
      <content:encoded>
        <![CDATA[If there is one business model to rule them all, it's building something content-based - such as a blog, YouTube channel, or podcast.

These types of businesses offer a number of life altering benefits that traditional, or even other online businesses cannot provide.

If you're looking to start a new business, in this episode I make the case for building something content-based. Follow this advice, and you'll build a business that will help you live your dream life.

View the post on my website:
https://jamesmcallisteronline.com/content-businesses-freedom/ 

Starting An Online Business: What To Buy, Broken Down By Budget:
https://jamesmcallisteronline.com/business-purchases-budget/]]>
      </content:encoded>
      <enclosure length="13491838" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/4Rk9axRi9kt6pQEMN4J7p_mV3kVQfTQO/play.mp3"/>
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      <pubDate>Mon, 02 Mar 2020 14:29 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/content-businesses-freedom/ </link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The Best Screen Recording Software For Windows: Free And Paid</itunes:title>
      <itunes:episode>47</itunes:episode>
      <title>The Best Screen Recording Software For Windows: Free And Paid</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Every marketer, educator, and video producer should have screen recording software in their arsenal of tools. The right software makes it quick and easy to create quality presentations and tutorials, so it's definitely worth picking some up.

In this episode, I share my best recommendations for screen recording software - both paid premium options, as well as free alternatives.

View the post on my site here:
https://jamesmcallisteronline.com/screen-recording-software/

Camtasia vs Snagit Video Mentioned:
https://www.youtube.com/watch?v=Nw7R2LADlIM
</description>
      <content:encoded>
        <![CDATA[Every marketer, educator, and video producer should have screen recording software in their arsenal of tools. The right software makes it quick and easy to create quality presentations and tutorials, so it's definitely worth picking some up.

In this episode, I share my best recommendations for screen recording software - both paid premium options, as well as free alternatives.

View the post on my site here:
https://jamesmcallisteronline.com/screen-recording-software/

Camtasia vs Snagit Video Mentioned:
https://www.youtube.com/watch?v=Nw7R2LADlIM
]]>
      </content:encoded>
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      <pubDate>Mon, 24 Feb 2020 13:45 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/screen-recording-software/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Creative Ideas For Instagram Story Content</itunes:title>
      <itunes:episode>46</itunes:episode>
      <title>7 Creative Ideas For Instagram Story Content</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Instagram Stories are an incredibly powerful, but incredibly underutilized marketing tool. The unique delivery of your story content allows it to offer a number of key benefits that other social media platforms don't have - yet few marketers are taking advantage.

In this episode, I help you form your Instagram Stories strategy, by sharing with you some unique, powerful Instagram Story content ideas that are bound to drive engagement!

View the post on the site here:
https://jamesmcallisteronline.com/instagram-story-content-ideas/

My Instagram:
https://instagram.com/jamesmcallisteronline</description>
      <content:encoded>
        <![CDATA[Instagram Stories are an incredibly powerful, but incredibly underutilized marketing tool. The unique delivery of your story content allows it to offer a number of key benefits that other social media platforms don't have - yet few marketers are taking advantage.

In this episode, I help you form your Instagram Stories strategy, by sharing with you some unique, powerful Instagram Story content ideas that are bound to drive engagement!

View the post on the site here:
https://jamesmcallisteronline.com/instagram-story-content-ideas/

My Instagram:
https://instagram.com/jamesmcallisteronline]]>
      </content:encoded>
      <enclosure length="9336675" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/97YrXfYSB5jSXWPgDFVGkpffamheMl7K/play.mp3"/>
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      <pubDate>Mon, 17 Feb 2020 14:54 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/instagram-story-content-ideas/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Shure SM7B Microphone Review (For Podcasters And Content Creators)</itunes:title>
      <itunes:episode>45</itunes:episode>
      <title>Shure SM7B Microphone Review (For Podcasters And Content Creators)</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>There's a reason that this microphone is considered an industry-standard - it's one of the best microphones out there! However, it isn't perfect for every situation. In this video, I bring you my Shure SM7B review, highlighting this legendary microphone's strengths, and situations where a different microphone may be a better choice.

-----

Products mentioned:

Shure SM7B (Amazon):  https://amzn.to/3bri6Vx
Cloudlifter CL-1: https://amzn.to/3bsJC4Y
Scarlett 2i4 (currently a much better deal than the 2i2 mentioned in the video): https://amzn.to/2SucVLU
Recommended Microphone Stand: https://amzn.to/2UFImpp

View the post on my website:
https://jamesmcallisteronline.com/shure-sm7b-review-podcasters/</description>
      <content:encoded>
        <![CDATA[There's a reason that this microphone is considered an industry-standard - it's one of the best microphones out there! However, it isn't perfect for every situation. In this video, I bring you my Shure SM7B review, highlighting this legendary microphone's strengths, and situations where a different microphone may be a better choice.

-----

Products mentioned:

Shure SM7B (Amazon):  https://amzn.to/3bri6Vx
Cloudlifter CL-1: https://amzn.to/3bsJC4Y
Scarlett 2i4 (currently a much better deal than the 2i2 mentioned in the video): https://amzn.to/2SucVLU
Recommended Microphone Stand: https://amzn.to/2UFImpp

View the post on my website:
https://jamesmcallisteronline.com/shure-sm7b-review-podcasters/]]>
      </content:encoded>
      <enclosure length="12023266" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/kEu0KD2DGUl16b98aS6rlRCwezRJ7m4c/play.mp3"/>
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      <pubDate>Mon, 10 Feb 2020 15:14 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/shure-sm7b-review-podcasters/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>8 Important Benefits A Business Coach / Mentor Can Offer You</itunes:title>
      <itunes:episode>44</itunes:episode>
      <title>8 Important Benefits A Business Coach / Mentor Can Offer You</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Business coaches offer a number of key benefits - both to you and your company, that you won't be able to get from books or courses.

Due to how valuable and diverse these benefits are, I wanted to dedicate an episode specifically to talking about these in detail, and what to look for when hiring a business coach or mentor.

View the full post on my site here:
https://jamesmcallisteronline.com/business-coach-benefits

Hire me!
https://jamesmcallisteronline.com/jobs/</description>
      <content:encoded>
        <![CDATA[Business coaches offer a number of key benefits - both to you and your company, that you won't be able to get from books or courses.

Due to how valuable and diverse these benefits are, I wanted to dedicate an episode specifically to talking about these in detail, and what to look for when hiring a business coach or mentor.

View the full post on my site here:
https://jamesmcallisteronline.com/business-coach-benefits

Hire me!
https://jamesmcallisteronline.com/jobs/]]>
      </content:encoded>
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      <pubDate>Mon, 03 Feb 2020 15:38 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/business-coach-benefits/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>What To Do When Business Progress Feels Slow</itunes:title>
      <itunes:episode>43</itunes:episode>
      <title>What To Do When Business Progress Feels Slow</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It can be extremely discouraging to be working so hard on growing your business, only for things to progress slowly. If you're an entrepreneur and your company doesn't seem to be growing quickly enough, in this video I share my best tips to move past this psychological hurdle.

View the post on my site here:
https://jamesmcallisteronline.com/slow-business-progress/

Success mindset course:
https://jamesmcallisteronline.com/succeed/</description>
      <content:encoded>
        <![CDATA[It can be extremely discouraging to be working so hard on growing your business, only for things to progress slowly. If you're an entrepreneur and your company doesn't seem to be growing quickly enough, in this video I share my best tips to move past this psychological hurdle.

View the post on my site here:
https://jamesmcallisteronline.com/slow-business-progress/

Success mindset course:
https://jamesmcallisteronline.com/succeed/]]>
      </content:encoded>
      <enclosure length="9253449" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/4CoGamM4fvsNyc5kdJ7-My3HGoqeRNEh/play.mp3"/>
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      <pubDate>Mon, 27 Jan 2020 15:15 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/slow-business-progress/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The 7 Pillars Of Exceptional Customer Service</itunes:title>
      <itunes:episode>42</itunes:episode>
      <title>The 7 Pillars Of Exceptional Customer Service</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>One of the easiest ways to make your business stand out in a competitive marketplace is to prioritize customer service. But how do you actually differentiate yourself?

Every business likes to believe they have good customer service, but this isn't sufficient in today's world. If you want to be remembered as a company that cares about their customers, you have to have customer service that isn't just good, but exceptional.

In this article, I share some of my best customer service tips, sharing 7 traits that you should employ as the core foundation of your customer service strategy.

View the post on my website here:
https://jamesmcallisteronline.com/customer-service-pillars/</description>
      <content:encoded>
        <![CDATA[One of the easiest ways to make your business stand out in a competitive marketplace is to prioritize customer service. But how do you actually differentiate yourself?

Every business likes to believe they have good customer service, but this isn't sufficient in today's world. If you want to be remembered as a company that cares about their customers, you have to have customer service that isn't just good, but exceptional.

In this article, I share some of my best customer service tips, sharing 7 traits that you should employ as the core foundation of your customer service strategy.

View the post on my website here:
https://jamesmcallisteronline.com/customer-service-pillars/]]>
      </content:encoded>
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      <pubDate>Tue, 21 Jan 2020 14:23 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/customer-service-pillars/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>8 Gadgets That Will Make Your Entrepreneurial Life More Enjoyable</itunes:title>
      <itunes:episode>41</itunes:episode>
      <title>8 Gadgets That Will Make Your Entrepreneurial Life More Enjoyable</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When's the last time you've bought a gift for yourself? For entrepreneurs, there are a few handy gadgets you can purchase that will make your life just that little bit easier. Whether you're looking to treat yourself or you're just looking for gift ideas for other entrepreneurs, in this video I share some of my favorite gadgets - most of which I own and use regularly.

View the post on my site here (also includes photos and links to everything mentioned):
https://jamesmcallisteronline.com/entrepreneur-gadgets-gifts/</description>
      <content:encoded>
        <![CDATA[When's the last time you've bought a gift for yourself? For entrepreneurs, there are a few handy gadgets you can purchase that will make your life just that little bit easier. Whether you're looking to treat yourself or you're just looking for gift ideas for other entrepreneurs, in this video I share some of my favorite gadgets - most of which I own and use regularly.

View the post on my site here (also includes photos and links to everything mentioned):
https://jamesmcallisteronline.com/entrepreneur-gadgets-gifts/]]>
      </content:encoded>
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      <pubDate>Mon, 13 Jan 2020 14:08 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/entrepreneur-gadgets-gifts/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>2019: Return - A Year In Review</itunes:title>
      <itunes:episode>40</itunes:episode>
      <title>2019: Return - A Year In Review</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>What a year it's been! In this episode, I review all of 2019 - ranging from my return back to the world of internet marketing, what I've tried out this year, and my goals for 2020.

View the post on my site here:
https://jamesmcallisteronline.com/2019-return-a-year-in-review/</description>
      <content:encoded>
        <![CDATA[What a year it's been! In this episode, I review all of 2019 - ranging from my return back to the world of internet marketing, what I've tried out this year, and my goals for 2020.

View the post on my site here:
https://jamesmcallisteronline.com/2019-return-a-year-in-review/]]>
      </content:encoded>
      <enclosure length="11024340" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/Fy25NhYxs0x9qVrf104qW2l9-60ApVtk/play.mp3"/>
      <guid isPermaLink="false">Fy25NhYxs0x9qVrf104qW2l9-60ApVtk</guid>
      <pubDate>Sat, 11 Jan 2020 15:33 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/2019-return-a-year-in-review/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>10 Scams Shady Marketers Use To Trick You Into Spending Money</itunes:title>
      <itunes:episode>39</itunes:episode>
      <title>10 Scams Shady Marketers Use To Trick You Into Spending Money</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In this episode, I cover 10 tricks and tactics shady marketers use to either compel you to spend money when you otherwise wouldn't have, or force you into spending even more than you're comfortable with. This is an overview of the series I recently published on YouTube!

View the post on my site here:
https://jamesmcallisteronline.com/marketing-scams/</description>
      <content:encoded>
        <![CDATA[In this episode, I cover 10 tricks and tactics shady marketers use to either compel you to spend money when you otherwise wouldn't have, or force you into spending even more than you're comfortable with. This is an overview of the series I recently published on YouTube!

View the post on my site here:
https://jamesmcallisteronline.com/marketing-scams/]]>
      </content:encoded>
      <enclosure length="9911053" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/yzXWjmz1Z-R6Ger4S4o_pjRTuV-0Ra7s/play.mp3"/>
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      <pubDate>Mon, 25 Nov 2019 18:28 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/marketing-scams/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>What To Do When Your Family And Friends Do Not Support Your Business</itunes:title>
      <itunes:episode>38</itunes:episode>
      <title>What To Do When Your Family And Friends Do Not Support Your Business</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Starting a business is challenging, but it's even more challenging when you do not have the support and backing of your family and friends.

Although it's not necessary for you to succeed, in this episode I share advice for what to do when your family and friends do not support you becoming an entrepreneur, some strategies to help them see things from your point of view, and what you should end up doing regardless.

View the post on my site: https://jamesmcallisteronline.com/family-support-business/

One-On-One Mentoring:
https://JamesMcAllisterOnline.com/jobs/</description>
      <content:encoded>
        <![CDATA[Starting a business is challenging, but it's even more challenging when you do not have the support and backing of your family and friends.

Although it's not necessary for you to succeed, in this episode I share advice for what to do when your family and friends do not support you becoming an entrepreneur, some strategies to help them see things from your point of view, and what you should end up doing regardless.

View the post on my site: https://jamesmcallisteronline.com/family-support-business/

One-On-One Mentoring:
https://JamesMcAllisterOnline.com/jobs/]]>
      </content:encoded>
      <enclosure length="180848564" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/upc_S7diDYbUgz7IMUhNy6HmMoWY8Xw1/play.mp3"/>
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      <pubDate>Mon, 11 Nov 2019 14:43 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/family-support-business/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>You Can't Survive With A Website Alone</itunes:title>
      <itunes:episode>37</itunes:episode>
      <title>You Can't Survive With A Website Alone</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>The world has changed a lot in the last 10 years, and so has the state of online business. You can no longer expect people to find your content, even if the quality is very good. Even if you do manage to get it in front of people, that doesn't necessarily mean that they'll remember it for very long.

Instead of publishing only on your own website, it's vital that you expand your horizons, publishing unique content on a wide variety of platforms. In this episode, let's discuss some strategies.

Traffic email course: https://JamesMcAllisterOnline.com/traffic-course/

View the post on my site here: https://jamesmcallisteronline.com/publish-more-places/</description>
      <content:encoded>
        <![CDATA[The world has changed a lot in the last 10 years, and so has the state of online business. You can no longer expect people to find your content, even if the quality is very good. Even if you do manage to get it in front of people, that doesn't necessarily mean that they'll remember it for very long.

Instead of publishing only on your own website, it's vital that you expand your horizons, publishing unique content on a wide variety of platforms. In this episode, let's discuss some strategies.

Traffic email course: https://JamesMcAllisterOnline.com/traffic-course/

View the post on my site here: https://jamesmcallisteronline.com/publish-more-places/]]>
      </content:encoded>
      <enclosure length="165553844" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/p2wHrs2CRQEWM4drwGS7MB5H1c1iU0Vu/play.mp3"/>
      <guid isPermaLink="false">p2wHrs2CRQEWM4drwGS7MB5H1c1iU0Vu</guid>
      <pubDate>Tue, 05 Nov 2019 01:59 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/publish-more-places/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How To Be A More Productive Writer - 12 Tips To Improve Writing Speed</itunes:title>
      <itunes:episode>36</itunes:episode>
      <title>How To Be A More Productive Writer - 12 Tips To Improve Writing Speed</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>By following a few important tips and making a couple of small adjustments to the way you approach your writing, it's possible to double or even triple your output.

In this episode, let's look over a few writing tips to write more quickly, without compromising quality.

View this post on my website here:
https://jamesmcallisteronline.com/improve-writing-speed/</description>
      <content:encoded>
        <![CDATA[By following a few important tips and making a couple of small adjustments to the way you approach your writing, it's possible to double or even triple your output.

In this episode, let's look over a few writing tips to write more quickly, without compromising quality.

View this post on my website here:
https://jamesmcallisteronline.com/improve-writing-speed/]]>
      </content:encoded>
      <enclosure length="21408467" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/77-0UL5m-Hwp-eKQfxfzTojHkgP0Rc0n/play.mp3"/>
      <guid isPermaLink="false">77-0UL5m-Hwp-eKQfxfzTojHkgP0Rc0n</guid>
      <pubDate>Thu, 31 Oct 2019 13:11 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/improve-writing-speed/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>This Long-Term Content Strategy Offers An Unbeatable ROI</itunes:title>
      <itunes:episode>35</itunes:episode>
      <title>This Long-Term Content Strategy Offers An Unbeatable ROI</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>No other marketing channel has the same potential as content marketing - but only when it is done right.

A well-executed content marketing strategy will offer a return on investment that is unmatched by most other marketing opportunities, and will bring attention, awareness, and revenue to your brand both in the short and the long-term.

In this episode, we go over a framework worth developing, to ensure your content continues to work for you years into the future.

https://jamesmcallisteronline.com/content-marketing-roi/</description>
      <content:encoded>
        <![CDATA[No other marketing channel has the same potential as content marketing - but only when it is done right.

A well-executed content marketing strategy will offer a return on investment that is unmatched by most other marketing opportunities, and will bring attention, awareness, and revenue to your brand both in the short and the long-term.

In this episode, we go over a framework worth developing, to ensure your content continues to work for you years into the future.

https://jamesmcallisteronline.com/content-marketing-roi/]]>
      </content:encoded>
      <enclosure length="12754268" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/8E9xCY5Ul2nzMmk8cHtN4eGLuczVwkmP/play.mp3"/>
      <guid isPermaLink="false">8E9xCY5Ul2nzMmk8cHtN4eGLuczVwkmP</guid>
      <pubDate>Wed, 23 Oct 2019 07:00 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/content-marketing-roi/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Ways To Foster More Engagement On Social Media</itunes:title>
      <itunes:episode>34</itunes:episode>
      <title>7 Ways To Foster More Engagement On Social Media</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When it comes to social media marketing, increased reach is not always a good thing. If your messages aren't actually making an impact, you're wasting time and money for no good reasons.

Social media marketers do best when they make engagement the core of their social media strategy. When you're able to engage the following you have effectively, it becomes far easier to scale profitably.

In this episode, let's look over 7 tactics you can use to increase engagement on social media.

View the post on my site here: https://jamesmcallisteronline.com/engagement-social-media/</description>
      <content:encoded>
        <![CDATA[When it comes to social media marketing, increased reach is not always a good thing. If your messages aren't actually making an impact, you're wasting time and money for no good reasons.

Social media marketers do best when they make engagement the core of their social media strategy. When you're able to engage the following you have effectively, it becomes far easier to scale profitably.

In this episode, let's look over 7 tactics you can use to increase engagement on social media.

View the post on my site here: https://jamesmcallisteronline.com/engagement-social-media/]]>
      </content:encoded>
      <enclosure length="12770252" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/IFh_kakXzVbS5rnB_4ttaZaEvzz8ThEU/play.mp3"/>
      <guid isPermaLink="false">IFh_kakXzVbS5rnB_4ttaZaEvzz8ThEU</guid>
      <pubDate>Thu, 17 Oct 2019 03:23 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/engagement-social-media/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Entrepreneurs - It's Okay To Hate Your Own Company (But Here's How To Fix It)</itunes:title>
      <itunes:episode>33</itunes:episode>
      <title>Entrepreneurs - It's Okay To Hate Your Own Company (But Here's How To Fix It)</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It can be incredibly devastating when you no longer enjoy working on your company - it may even force you to reconsider entrepreneurship entirely. While many entrepreneurs hate their small business at times, this doesn't mean that it has to be like this forever. Often times, there are a few small changes you can make to rekindle the excitement you once had as a new entrepreneur.

In this episode, I talk more about what causes entrepreneurs to hate their own companies, and practical steps you can take to fix these negative emotions.

View the post on my site here:

https://jamesmcallisteronline.com/hate-your-company-entrepreneur/</description>
      <content:encoded>
        <![CDATA[It can be incredibly devastating when you no longer enjoy working on your company - it may even force you to reconsider entrepreneurship entirely. While many entrepreneurs hate their small business at times, this doesn't mean that it has to be like this forever. Often times, there are a few small changes you can make to rekindle the excitement you once had as a new entrepreneur.

In this episode, I talk more about what causes entrepreneurs to hate their own companies, and practical steps you can take to fix these negative emotions.

View the post on my site here:

https://jamesmcallisteronline.com/hate-your-company-entrepreneur/]]>
      </content:encoded>
      <enclosure length="15633476" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/7Mh4_JEfpKRngRMLoRelma4GveBY-aCM/play.mp3"/>
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      <pubDate>Mon, 30 Sep 2019 19:41 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/hate-your-company-entrepreneur/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Exciting Ways Blogging Can Benefit Your Small Business</itunes:title>
      <itunes:episode>32</itunes:episode>
      <title>7 Exciting Ways Blogging Can Benefit Your Small Business</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>
Blogging may be one of the most effective ways to market small businesses, yet few entrepreneurs take it seriously.

The benefits in both the short and the long-term are enormous, and cannot be overstated. Whether your goal is to generate immediate sales or build a recession-proof brand, blogging can help you get there.

In this episode, I highlight some of the ways blogging can benefit small businesses, in just about every industry.

View this article on my site here:
https://jamesmcallisteronline.com/blogging-benefits-business-small/</description>
      <content:encoded>
        <![CDATA[
Blogging may be one of the most effective ways to market small businesses, yet few entrepreneurs take it seriously.

The benefits in both the short and the long-term are enormous, and cannot be overstated. Whether your goal is to generate immediate sales or build a recession-proof brand, blogging can help you get there.

In this episode, I highlight some of the ways blogging can benefit small businesses, in just about every industry.

View this article on my site here:
https://jamesmcallisteronline.com/blogging-benefits-business-small/]]>
      </content:encoded>
      <enclosure length="13066628" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/vtM3UXbDZN6dO0fiCBsIuhZ4tQ5A5Z6O/play.mp3"/>
      <guid isPermaLink="false">vtM3UXbDZN6dO0fiCBsIuhZ4tQ5A5Z6O</guid>
      <pubDate>Wed, 18 Sep 2019 19:33 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/blogging-benefits-business-small/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>How To Recession-Proof Your Small Business</itunes:title>
      <itunes:episode>31</itunes:episode>
      <title>How To Recession-Proof Your Small Business</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Economic recessions are an inevitable part of business, but many entrepreneurs are not prepared for them.

In this episode, let's go over some steps you can take right now to begin recession-proofing your company, so you can be prepared to thrive throughout it. Regardless of whether a recession is imminent or years away, having a strategy in place will ensure that your business will not be seriously impacted when the economy begins to weaken.

View the post on my site here:
https://jamesmcallisteronline.com/recession-proof-business/</description>
      <content:encoded>
        <![CDATA[Economic recessions are an inevitable part of business, but many entrepreneurs are not prepared for them.

In this episode, let's go over some steps you can take right now to begin recession-proofing your company, so you can be prepared to thrive throughout it. Regardless of whether a recession is imminent or years away, having a strategy in place will ensure that your business will not be seriously impacted when the economy begins to weaken.

View the post on my site here:
https://jamesmcallisteronline.com/recession-proof-business/]]>
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      <pubDate>Mon, 09 Sep 2019 12:51 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/recession-proof-business/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Don't Put It Off - Why You Should Begin Utilizing Influencer Marketing Today</itunes:title>
      <itunes:episode>30</itunes:episode>
      <title>Don't Put It Off - Why You Should Begin Utilizing Influencer Marketing Today</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>From time to time, marketers are presented with opportunities to earn unusually high returns. Right now, influencer marketing is one of these powerful, undervalued marketing channels.

The benefits in both the short and the long-term are enormous, and you don't need a large budget to get started. In this episode, I make the case why you should begin an influencer marketing campaign today, and avoid putting it off any longer. If you're already utilizing influencer marketing, I also share why you should begin scaling your efforts before it's too late.

View the post on my site here:
https://jamesmcallisteronline.com/why-influencer-marketing/</description>
      <content:encoded>
        <![CDATA[From time to time, marketers are presented with opportunities to earn unusually high returns. Right now, influencer marketing is one of these powerful, undervalued marketing channels.

The benefits in both the short and the long-term are enormous, and you don't need a large budget to get started. In this episode, I make the case why you should begin an influencer marketing campaign today, and avoid putting it off any longer. If you're already utilizing influencer marketing, I also share why you should begin scaling your efforts before it's too late.

View the post on my site here:
https://jamesmcallisteronline.com/why-influencer-marketing/]]>
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      <pubDate>Mon, 26 Aug 2019 19:36 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/why-influencer-marketing/</link>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Cold Email Outreach: A Detailed Strategy To Following Up Effectively</itunes:title>
      <itunes:episode>29</itunes:episode>
      <title>Cold Email Outreach: A Detailed Strategy To Following Up Effectively</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Without a proper follow up strategy, you are leaving an enormous amount of money and opportunities on the table. Most deals are not made in the first or even the second contact, yet most people quit contacting people after only one or two emails without a positive response.

In this episode, we go over cold email outreach tips to help you craft a systematized follow up strategy, designed to improve both your response rate and your conversion rate from your outreach campaigns. I share concrete examples to help you develop your ideal email sequence, and even share the exact templates I use to make more deals!

View the post on my site here:
https://jamesmcallisteronline.com/email-outreach-follow-up/</description>
      <content:encoded>
        <![CDATA[Without a proper follow up strategy, you are leaving an enormous amount of money and opportunities on the table. Most deals are not made in the first or even the second contact, yet most people quit contacting people after only one or two emails without a positive response.

In this episode, we go over cold email outreach tips to help you craft a systematized follow up strategy, designed to improve both your response rate and your conversion rate from your outreach campaigns. I share concrete examples to help you develop your ideal email sequence, and even share the exact templates I use to make more deals!

View the post on my site here:
https://jamesmcallisteronline.com/email-outreach-follow-up/]]>
      </content:encoded>
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      <pubDate>Mon, 19 Aug 2019 12:28 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/email-outreach-follow-up/</link>
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      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>When To Work Hard, And When To Work Smart - Concrete Examples</itunes:title>
      <itunes:episode>28</itunes:episode>
      <title>When To Work Hard, And When To Work Smart - Concrete Examples</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It's common knowledge that entrepreneurial success requires working both smart and hard, but there are certain times to focus on each.

In this episode, we cover concrete examples on when it is best to work smart, and when it is best to work hard - forming a strategy that ensures that you earn the maximum return on your time possible.

View the post on my site here:
 https://jamesmcallisteronline.com/work-hard-smart-examples/</description>
      <content:encoded>
        <![CDATA[It's common knowledge that entrepreneurial success requires working both smart and hard, but there are certain times to focus on each.

In this episode, we cover concrete examples on when it is best to work smart, and when it is best to work hard - forming a strategy that ensures that you earn the maximum return on your time possible.

View the post on my site here:
 https://jamesmcallisteronline.com/work-hard-smart-examples/]]>
      </content:encoded>
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      <pubDate>Tue, 13 Aug 2019 03:25 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/work-hard-smart-examples/</link>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Should Entrepreneurs Learn To Program?</itunes:title>
      <itunes:episode>27</itunes:episode>
      <title>Should Entrepreneurs Learn To Program?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Should entrepreneurs learn to program? This has been a debate for many years, and unfortunately, there isn't a clear answer.

However, learning to program does have a large number of benefits, especially for entrepreneurs. In this episode, we'll discuss what some of these benefits are and how to get started with computer programming. This way, you can decide whether or not its worth pursuing for you.

View the post on my site here:
https://jamesmcallisteronline.com/should-entrepreneurs-program/</description>
      <content:encoded>
        <![CDATA[Should entrepreneurs learn to program? This has been a debate for many years, and unfortunately, there isn't a clear answer.

However, learning to program does have a large number of benefits, especially for entrepreneurs. In this episode, we'll discuss what some of these benefits are and how to get started with computer programming. This way, you can decide whether or not its worth pursuing for you.

View the post on my site here:
https://jamesmcallisteronline.com/should-entrepreneurs-program/]]>
      </content:encoded>
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      <pubDate>Mon, 05 Aug 2019 16:02 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/should-entrepreneurs-program/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Repeat After Me: I Will Never Compete On Price</itunes:title>
      <itunes:episode>26</itunes:episode>
      <title>Repeat After Me: I Will Never Compete On Price</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In business, you have a lot of opportunities to differentiate your offering from your competitors. However, the one stance you should never take is competing on price.

Simply put, it just isn't necessary, and the drawbacks of competing on price are too large. In this episode, we cover why competing on price is a terrible idea for the majority of businesses, and what to do instead.

View the post on my site here:
https://jamesmcallisteronline.com/never-compete-price/</description>
      <content:encoded>
        <![CDATA[In business, you have a lot of opportunities to differentiate your offering from your competitors. However, the one stance you should never take is competing on price.

Simply put, it just isn't necessary, and the drawbacks of competing on price are too large. In this episode, we cover why competing on price is a terrible idea for the majority of businesses, and what to do instead.

View the post on my site here:
https://jamesmcallisteronline.com/never-compete-price/]]>
      </content:encoded>
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      <pubDate>Mon, 29 Jul 2019 11:48 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/never-compete-price/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>yes</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Data Scraping For Small Businesses: Benefits, Tips, And How To Get Started</itunes:title>
      <itunes:episode>25</itunes:episode>
      <title>Data Scraping For Small Businesses: Benefits, Tips, And How To Get Started</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Data scraping, mining, and analysis is not something that is only reserved for large corporations. With the vast amount of valuable data available online today, small business can benefit from data scraping jobs as well.

In this episode we'll go over some of the benefits of data scraping, important issues to keep in mind, and how to get started.

View the post on my site here:
https://jamesmcallisteronline.com/data-scraping-businesses-small/</description>
      <content:encoded>
        <![CDATA[Data scraping, mining, and analysis is not something that is only reserved for large corporations. With the vast amount of valuable data available online today, small business can benefit from data scraping jobs as well.

In this episode we'll go over some of the benefits of data scraping, important issues to keep in mind, and how to get started.

View the post on my site here:
https://jamesmcallisteronline.com/data-scraping-businesses-small/]]>
      </content:encoded>
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      <pubDate>Tue, 23 Jul 2019 01:54 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/data-scraping-businesses-small/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Learn 1 Of These 7 Freelancing Skills, And You'll Never Be Without Money Again</itunes:title>
      <itunes:episode>24</itunes:episode>
      <title>Learn 1 Of These 7 Freelancing Skills, And You'll Never Be Without Money Again</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When it comes to developing new skills, some are more valuable than others. With more work being done online, and employers opting to hire freelancers rather than full-time employees, the demand for marketable skills has grown.

In this episode, we go over 7 of the most sought after skills that are worth developing, if your goal is to make a lot of money freelancing. By mastering any one of these 7 skills, you ensure that you will never be without money again, as there will always be well-paying work available to you!

View the post on my site here:
https://jamesmcallisteronline.com/top-freelancing-skills/</description>
      <content:encoded>
        <![CDATA[When it comes to developing new skills, some are more valuable than others. With more work being done online, and employers opting to hire freelancers rather than full-time employees, the demand for marketable skills has grown.

In this episode, we go over 7 of the most sought after skills that are worth developing, if your goal is to make a lot of money freelancing. By mastering any one of these 7 skills, you ensure that you will never be without money again, as there will always be well-paying work available to you!

View the post on my site here:
https://jamesmcallisteronline.com/top-freelancing-skills/]]>
      </content:encoded>
      <enclosure length="13904636" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/7hiofCeMHYfC7bM3wNj-wNpBYFUS6sny/play.mp3"/>
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      <pubDate>Tue, 16 Jul 2019 19:34 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/top-freelancing-skills/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Branding Mistakes That Will Destroy Your Company</itunes:title>
      <itunes:episode>23</itunes:episode>
      <title>7 Branding Mistakes That Will Destroy Your Company</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Brands are fragile - taking a long time to build up, but very quick to crumble. Making too many mistakes can wipe out years of hard work incredibly quickly.

In this episode, we go over key branding principals to develop a solid framework that will minimize mistakes, and keep your brand on track for positive long-term growth - ensuring you build and retain a passionate, loyal customer base forever.

View the post on my site here:
https://jamesmcallisteronline.com/7-branding-mistakes/</description>
      <content:encoded>
        <![CDATA[Brands are fragile - taking a long time to build up, but very quick to crumble. Making too many mistakes can wipe out years of hard work incredibly quickly.

In this episode, we go over key branding principals to develop a solid framework that will minimize mistakes, and keep your brand on track for positive long-term growth - ensuring you build and retain a passionate, loyal customer base forever.

View the post on my site here:
https://jamesmcallisteronline.com/7-branding-mistakes/]]>
      </content:encoded>
      <enclosure length="16491452" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/GQFyJVnpCQX5silY5OKbjAAhAeH09CSS/play.mp3"/>
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      <pubDate>Tue, 09 Jul 2019 10:47 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/7-branding-mistakes/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Ways To Simplify Your Business Strategy, To Focus On Execution</itunes:title>
      <itunes:episode>22</itunes:episode>
      <title>5 Ways To Simplify Your Business Strategy, To Focus On Execution</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Business is often made out to be far more complicated than it actually is. 

So, we develop complex plans with a lot of moving parts, only to find that nothing ever goes as planned.

The reality is, a few things you do will bring the majority of results. In this episode, let's look at how we can simplify your business strategy, maximize your return on resources, and remain productive and consistent during execution.

View the post on my site here:
https://jamesmcallisteronline.com/simplify-business-strategy/</description>
      <content:encoded>
        <![CDATA[Business is often made out to be far more complicated than it actually is. 

So, we develop complex plans with a lot of moving parts, only to find that nothing ever goes as planned.

The reality is, a few things you do will bring the majority of results. In this episode, let's look at how we can simplify your business strategy, maximize your return on resources, and remain productive and consistent during execution.

View the post on my site here:
https://jamesmcallisteronline.com/simplify-business-strategy/]]>
      </content:encoded>
      <enclosure length="14768972" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/3ybFnEO3xao0yrK2AmxILPjgxMbJVgUP/play.mp3"/>
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      <pubDate>Tue, 02 Jul 2019 03:20 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/simplify-business-strategy/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Don't Become A 'Blogger' - Build A Personal Brand</itunes:title>
      <itunes:episode>21</itunes:episode>
      <title>Don't Become A 'Blogger' - Build A Personal Brand</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Despite the fact that blogging is still as strong as it's ever been, it's no longer worth building a business around blogging.

This goal leaves you inherently vulnerable, as other marketers and entrepreneurs enter your space in a much wider fashion.

The internet is larger than ever before and with more choices on where to spend their time, consumers are dedicating themselves less frequently to specific platforms.

Therefore, I make the case in this episode for casting a wider net - developing a full media strategy, rather than just focusing solely on your website. I also share some strategies on how to develop this - and reposition yourself as a personal brand in your niche, rather than just another blogger.

View the full post on my site here:
https://jamesmcallisteronline.com/become-personal-brand/</description>
      <content:encoded>
        <![CDATA[Despite the fact that blogging is still as strong as it's ever been, it's no longer worth building a business around blogging.

This goal leaves you inherently vulnerable, as other marketers and entrepreneurs enter your space in a much wider fashion.

The internet is larger than ever before and with more choices on where to spend their time, consumers are dedicating themselves less frequently to specific platforms.

Therefore, I make the case in this episode for casting a wider net - developing a full media strategy, rather than just focusing solely on your website. I also share some strategies on how to develop this - and reposition yourself as a personal brand in your niche, rather than just another blogger.

View the full post on my site here:
https://jamesmcallisteronline.com/become-personal-brand/]]>
      </content:encoded>
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      <pubDate>Tue, 25 Jun 2019 22:50 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/become-personal-brand/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Steps To Building A Better Connection With Your Following</itunes:title>
      <itunes:episode>20</itunes:episode>
      <title>5 Steps To Building A Better Connection With Your Following</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It doesn't take a large audience or customer base to make a large amount of money online. While audience size is important, what's far more important is the relationship you already have with your existing audience.

With a strong connection between you and your audience, it's possible to make a large amount of money from each individual.

In this episode, let's look over proven methods and tactics you can utilize to build a stronger connection,  foster further engagement, and make more sales from your existing audience!

View the post on my site here:
https://jamesmcallisteronline.com/better-connection-following/</description>
      <content:encoded>
        <![CDATA[It doesn't take a large audience or customer base to make a large amount of money online. While audience size is important, what's far more important is the relationship you already have with your existing audience.

With a strong connection between you and your audience, it's possible to make a large amount of money from each individual.

In this episode, let's look over proven methods and tactics you can utilize to build a stronger connection,  foster further engagement, and make more sales from your existing audience!

View the post on my site here:
https://jamesmcallisteronline.com/better-connection-following/]]>
      </content:encoded>
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      <pubDate>Thu, 20 Jun 2019 07:20 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/better-connection-following/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Entrepreneurs: Quit Wasting Your Time And Money Obsessing Over These 5 Things</itunes:title>
      <itunes:episode>19</itunes:episode>
      <title>Entrepreneurs: Quit Wasting Your Time And Money Obsessing Over These 5 Things</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>One of the biggest problems entrepreneurs face is a lack of focus.

Could you imagine how much more you could accomplish if you were using all of your resources - both your time, and your money - at 100% efficiency?

Needless to say, this would be pretty powerful.

In this episode, let's look over some of the most common things business owners waste resources on, so you can better utilize these resources for things that move the needle for your company.

View the post on my site here:
https://jamesmcallisteronline.com/quit-obsessing-these-things/</description>
      <content:encoded>
        <![CDATA[One of the biggest problems entrepreneurs face is a lack of focus.

Could you imagine how much more you could accomplish if you were using all of your resources - both your time, and your money - at 100% efficiency?

Needless to say, this would be pretty powerful.

In this episode, let's look over some of the most common things business owners waste resources on, so you can better utilize these resources for things that move the needle for your company.

View the post on my site here:
https://jamesmcallisteronline.com/quit-obsessing-these-things/]]>
      </content:encoded>
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      <pubDate>Tue, 11 Jun 2019 00:41 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/quit-obsessing-these-things/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Should Entrepreneurs Go To College? If So, What For?</itunes:title>
      <itunes:episode>18</itunes:episode>
      <title>Should Entrepreneurs Go To College? If So, What For?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Making major life decisions is never easy - especially when there is no one correct answer.

If the purpose of college is to get a degree, with the goal of improving your job prospects, entrepreneurs are faced with an interesting dilemma. With dreams of one day owning their own business, is a degree even worth it in the first place?

In this episode, we look over a bunch of different scenarios that you're likely to fall into, and help determine whether or not attending a college or university will be in your long-term best interests.

View this post on my site here:
https://jamesmcallisteronline.com/entrepreneurs-college/</description>
      <content:encoded>
        <![CDATA[Making major life decisions is never easy - especially when there is no one correct answer.

If the purpose of college is to get a degree, with the goal of improving your job prospects, entrepreneurs are faced with an interesting dilemma. With dreams of one day owning their own business, is a degree even worth it in the first place?

In this episode, we look over a bunch of different scenarios that you're likely to fall into, and help determine whether or not attending a college or university will be in your long-term best interests.

View this post on my site here:
https://jamesmcallisteronline.com/entrepreneurs-college/]]>
      </content:encoded>
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      <pubDate>Mon, 03 Jun 2019 20:26 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/entrepreneurs-college/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Multiple Failed Businesses? Here's What To Do Differently Next Time</itunes:title>
      <itunes:episode>17</itunes:episode>
      <title>Multiple Failed Businesses? Here's What To Do Differently Next Time</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>There's only one thing more frustrating than building a business, only to see it fail - doing it multiple times.

Repeated failure can be extremely discouraging, and make you question whether or not it's even worth pursuing entrepreneurship at all.

In this episode, let's look over the common root causes of failed businesses, and develop a framework to ensure your next business attempt has a proven path towards success!

View the post on my site here:
https://jamesmcallisteronline.com/multiple-failed-businesses</description>
      <content:encoded>
        <![CDATA[There's only one thing more frustrating than building a business, only to see it fail - doing it multiple times.

Repeated failure can be extremely discouraging, and make you question whether or not it's even worth pursuing entrepreneurship at all.

In this episode, let's look over the common root causes of failed businesses, and develop a framework to ensure your next business attempt has a proven path towards success!

View the post on my site here:
https://jamesmcallisteronline.com/multiple-failed-businesses]]>
      </content:encoded>
      <enclosure length="13341452" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/yNkqE9V2LIP3Cv-xsMI-BJcs45Od90E0/play.mp3"/>
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      <pubDate>Tue, 28 May 2019 06:18 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/multiple-failed-businesses</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Circleboom Review - Is Circleboom The Best Twitter Management Tool?</itunes:title>
      <itunes:episode>16</itunes:episode>
      <title>Circleboom Review - Is Circleboom The Best Twitter Management Tool?</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It has been a difficult few years for Twitter management tools, with many of the dominant players being heavily restricted, or shut down entirely. In an effort to combat spam, Twitter has imposed new restrictions on what these tools are capable of, leaving very few left on the market.

In this episode, let's look over one of those tools that is still standing today - Circleboom. We'll cover all of the various features, analyze how well they performed, and decide whether Circleboom is worth the investment (or whether a different Twitter tool is better suited to your needs!)

View the post on my site: https://jamesmcallisteronline.com/circleboom-review/ </description>
      <content:encoded>
        <![CDATA[It has been a difficult few years for Twitter management tools, with many of the dominant players being heavily restricted, or shut down entirely. In an effort to combat spam, Twitter has imposed new restrictions on what these tools are capable of, leaving very few left on the market.

In this episode, let's look over one of those tools that is still standing today - Circleboom. We'll cover all of the various features, analyze how well they performed, and decide whether Circleboom is worth the investment (or whether a different Twitter tool is better suited to your needs!)

View the post on my site: https://jamesmcallisteronline.com/circleboom-review/ ]]>
      </content:encoded>
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      <pubDate>Mon, 20 May 2019 20:46 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/circleboom-review/ </link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>8 Online Course Selling Mistakes That Are Killing Conversions</itunes:title>
      <itunes:episode>15</itunes:episode>
      <title>8 Online Course Selling Mistakes That Are Killing Conversions</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Regardless of your current level of course sales, you could be making more.

Your work isn't over once your course is published, you've simply moved onto the next stage. With a few small changes in your strategy, it's possible to drastically increase the number of enrollments you receive in your online courses.

In this episode, we'll go over some methods you can begin utilizing to increase traffic to your course sales pages, and develop a framework that ensures your conversion rates continue to improve over time.

View the article on my site:
https://jamesmcallisteronline.com/online-course-conversions/</description>
      <content:encoded>
        <![CDATA[Regardless of your current level of course sales, you could be making more.

Your work isn't over once your course is published, you've simply moved onto the next stage. With a few small changes in your strategy, it's possible to drastically increase the number of enrollments you receive in your online courses.

In this episode, we'll go over some methods you can begin utilizing to increase traffic to your course sales pages, and develop a framework that ensures your conversion rates continue to improve over time.

View the article on my site:
https://jamesmcallisteronline.com/online-course-conversions/]]>
      </content:encoded>
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      <pubDate>Mon, 13 May 2019 13:32 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/online-course-conversions/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Warning: Reconsider Hosting Your Blog On WordPress.com</itunes:title>
      <itunes:episode>14</itunes:episode>
      <title>Warning: Reconsider Hosting Your Blog On WordPress.com</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>WordPress is one of the most powerful content management systems in the world, powering more than 75 million different websites around the web.

However, there is a major difference between WordPress.com, and WordPress.org. As tempting as it may be to start your site on the 100% free WordPress.com version of WordPress, it's important to know what you're giving up by making this decision.

In this episode, we look over the differences between WordPress.com and WordPress.org in more detail, and help you make the decision that's right for you - setting yourself up for blogging success in the long-term.

View the post on my site here:

https://jamesmcallisteronline.com/reconsider-hosting-wordpress-com/</description>
      <content:encoded>
        <![CDATA[WordPress is one of the most powerful content management systems in the world, powering more than 75 million different websites around the web.

However, there is a major difference between WordPress.com, and WordPress.org. As tempting as it may be to start your site on the 100% free WordPress.com version of WordPress, it's important to know what you're giving up by making this decision.

In this episode, we look over the differences between WordPress.com and WordPress.org in more detail, and help you make the decision that's right for you - setting yourself up for blogging success in the long-term.

View the post on my site here:

https://jamesmcallisteronline.com/reconsider-hosting-wordpress-com/]]>
      </content:encoded>
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      <guid isPermaLink="false">El4pvtm1uvpNftBd6UvhJP3kEghbxQ31</guid>
      <pubDate>Wed, 08 May 2019 02:15 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/reconsider-hosting-wordpress-com/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Strategies To Succeed In Competitive Niches Online</itunes:title>
      <itunes:episode>13</itunes:episode>
      <title>5 Strategies To Succeed In Competitive Niches Online</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When it comes to internet marketing, every niche is different. The strategies that may work in one niche won't work in another, and it's important to take all factors into account when determining your traffic building and monetization strategy.

In this episode, we focus specifically on competitive markets, where gaining initial traffic is difficult. We discuss what you need to do to begin making those initial sales, and establishing a framework that will put you in a position for steady long-term growth in the future.

View the post on my site here: 
https://jamesmcallisteronline.com/succeed-competitive-niches/</description>
      <content:encoded>
        <![CDATA[When it comes to internet marketing, every niche is different. The strategies that may work in one niche won't work in another, and it's important to take all factors into account when determining your traffic building and monetization strategy.

In this episode, we focus specifically on competitive markets, where gaining initial traffic is difficult. We discuss what you need to do to begin making those initial sales, and establishing a framework that will put you in a position for steady long-term growth in the future.

View the post on my site here: 
https://jamesmcallisteronline.com/succeed-competitive-niches/]]>
      </content:encoded>
      <enclosure length="15379292" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/Z78jcF91DBSXRGupBddcI49JMceUYbRM/play.mp3"/>
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      <pubDate>Mon, 29 Apr 2019 18:48 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/succeed-competitive-niches/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>7 Tactics To Pull Off Your Side Hustle, While Working A Regular Job</itunes:title>
      <itunes:episode>12</itunes:episode>
      <title>7 Tactics To Pull Off Your Side Hustle, While Working A Regular Job</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Balancing both a side hustle, and a traditional full-time job can be difficult.

After all, you only have a limited amount of time each day to get things done, and every minute counts. In order to eventually succeed and work on your business full-time, it's important you have the right strategy in place.

In this episode, we'll go over 7 tactics you can use to build up your side hustle in the most effective manner possible, while still ensuring that you hit all of your targets with your traditional job as well. This will remove all of the risk of your new venture, allowing you to take this two-pronged approach until your business is making enough money to cover all of your expenses, and become the only thing you focus on.

View the post on my site here:
https://jamesmcallisteronline.com/side-hustle-with-job/</description>
      <content:encoded>
        <![CDATA[Balancing both a side hustle, and a traditional full-time job can be difficult.

After all, you only have a limited amount of time each day to get things done, and every minute counts. In order to eventually succeed and work on your business full-time, it's important you have the right strategy in place.

In this episode, we'll go over 7 tactics you can use to build up your side hustle in the most effective manner possible, while still ensuring that you hit all of your targets with your traditional job as well. This will remove all of the risk of your new venture, allowing you to take this two-pronged approach until your business is making enough money to cover all of your expenses, and become the only thing you focus on.

View the post on my site here:
https://jamesmcallisteronline.com/side-hustle-with-job/]]>
      </content:encoded>
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      <pubDate>Mon, 22 Apr 2019 15:21 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/side-hustle-with-job/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>You're Not Done - Improving Your Info Products Long After Release</itunes:title>
      <itunes:episode>11</itunes:episode>
      <title>You're Not Done - Improving Your Info Products Long After Release</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>One of the wonderful things about digital info products is that they never have to be truly 'complete'.

You can go back and update them, making changes, improving and expanding them over time. It's possible for your product to blossom into something many multiples larger, months or years after release.

In this episode, we'll go over more about why you need to continue updating your products over time, and how to do so in a way that continues stacking on value for your customers. Ultimately, this will lead to higher customer satisfaction, a stronger brand, and more copies being sold.

View the full post here:
https://jamesmcallisteronline.com/improve-info-products/</description>
      <content:encoded>
        <![CDATA[One of the wonderful things about digital info products is that they never have to be truly 'complete'.

You can go back and update them, making changes, improving and expanding them over time. It's possible for your product to blossom into something many multiples larger, months or years after release.

In this episode, we'll go over more about why you need to continue updating your products over time, and how to do so in a way that continues stacking on value for your customers. Ultimately, this will lead to higher customer satisfaction, a stronger brand, and more copies being sold.

View the full post here:
https://jamesmcallisteronline.com/improve-info-products/]]>
      </content:encoded>
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      <pubDate>Mon, 15 Apr 2019 22:32 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/improve-info-products/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>The Definitive Guide To Establishing Trust, Before The Sale</itunes:title>
      <itunes:episode>10</itunes:episode>
      <title>The Definitive Guide To Establishing Trust, Before The Sale</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>When you're just starting out, converting visitors into buyers can be extremely difficult. You're unknown to just about everybody, and nobody trusts you or your company. Your lack of social proof is working against you, rather than for you, and you have so little data to work with, further optimizing your sales pages can seem impossible.

In this episode, let's look over some things you can do to establish trust prior to making the sale, and other conversion optimization tips to implement early on.

Read the full post here:
https://jamesmcallisteronline.com/establishing-trust-before-sale/</description>
      <content:encoded>
        <![CDATA[When you're just starting out, converting visitors into buyers can be extremely difficult. You're unknown to just about everybody, and nobody trusts you or your company. Your lack of social proof is working against you, rather than for you, and you have so little data to work with, further optimizing your sales pages can seem impossible.

In this episode, let's look over some things you can do to establish trust prior to making the sale, and other conversion optimization tips to implement early on.

Read the full post here:
https://jamesmcallisteronline.com/establishing-trust-before-sale/]]>
      </content:encoded>
      <enclosure length="12883388" type="audio/mpeg" url="http://api.goshortwave.com/shows/OVS74gI6VsijB2Ri/episodes/_dQnDBDtmblxHt4x1AaOU6nVJFCtj359/play.mp3"/>
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      <pubDate>Mon, 08 Apr 2019 15:30 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/establishing-trust-before-sale/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>For Your First $5,000, This Is The Only Investment Strategy Worth Paying Attention To</itunes:title>
      <itunes:episode>9</itunes:episode>
      <title>For Your First $5,000, This Is The Only Investment Strategy Worth Paying Attention To</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>More people than ever are making the wise decision to invest, in an effort to secure their financial future. Unfortunately, this has also led to many people pushing shady investments based on their own agenda.

When you're just starting out, any earnings you'll gain through traditional methods will not yield you a significant return. Therefore, you need to change your focus, and invest in you - growing your income, and increasing your earning potential in the future.

View the post on the site here: https://jamesmcallisteronline.com/early-investment-strategy/</description>
      <content:encoded>
        <![CDATA[More people than ever are making the wise decision to invest, in an effort to secure their financial future. Unfortunately, this has also led to many people pushing shady investments based on their own agenda.

When you're just starting out, any earnings you'll gain through traditional methods will not yield you a significant return. Therefore, you need to change your focus, and invest in you - growing your income, and increasing your earning potential in the future.

View the post on the site here: https://jamesmcallisteronline.com/early-investment-strategy/]]>
      </content:encoded>
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      <pubDate>Mon, 01 Apr 2019 15:27 +0000</pubDate>
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      <itunes:title>Build Your Brand's First 10,000 Fans With These Free Strategies</itunes:title>
      <itunes:episode>8</itunes:episode>
      <title>Build Your Brand's First 10,000 Fans With These Free Strategies</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
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      <itunes:summary></itunes:summary>
      <description>There's a big misconception in marketing that you need a large audience to make a sizeable amount of money.

For most companies, this often isn't true.

With a loyal, engaged, passionate following, it doesn't take a lot of people to make a sizeable amount of money. It only takes the right system in place to maximize the lifetime return on each customer acquired.

In this episode, we go over some free strategies to build your brand from scratch, attracting the right people to help your company flourish.

View the post on the site here: https://jamesmcallisteronline.com/first-10000-fans/</description>
      <content:encoded>
        <![CDATA[There's a big misconception in marketing that you need a large audience to make a sizeable amount of money.

For most companies, this often isn't true.

With a loyal, engaged, passionate following, it doesn't take a lot of people to make a sizeable amount of money. It only takes the right system in place to maximize the lifetime return on each customer acquired.

In this episode, we go over some free strategies to build your brand from scratch, attracting the right people to help your company flourish.

View the post on the site here: https://jamesmcallisteronline.com/first-10000-fans/]]>
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      <pubDate>Mon, 25 Mar 2019 21:54 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/first-10000-fans/</link>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Branding Isn't Everything - Balancing Branding Vs. Direct Response Advertising</itunes:title>
      <itunes:episode>7</itunes:episode>
      <title>Branding Isn't Everything - Balancing Branding Vs. Direct Response Advertising</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In today's entrepreneurial world, branding is over-hyped.

It's not that branding isn't important, because it absolutely is. It just shouldn't be the only form of marketing that you're doing.

Every business needs to find the right balance between branding and direct response marketing. In this episode, we discuss why this is important, and share tips to help you find that perfect balance - helping you make the most out of your marketing resources!

View the post on the site here:

https://JamesMcAllisterOnline.com/branding-vs-direct-response/

Check out my products here:

https://JamesMcAllisterOnline.com/products/</description>
      <content:encoded>
        <![CDATA[In today's entrepreneurial world, branding is over-hyped.

It's not that branding isn't important, because it absolutely is. It just shouldn't be the only form of marketing that you're doing.

Every business needs to find the right balance between branding and direct response marketing. In this episode, we discuss why this is important, and share tips to help you find that perfect balance - helping you make the most out of your marketing resources!

View the post on the site here:

https://JamesMcAllisterOnline.com/branding-vs-direct-response/

Check out my products here:

https://JamesMcAllisterOnline.com/products/]]>
      </content:encoded>
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      <pubDate>Mon, 18 Mar 2019 16:43 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/branding-vs-direct-response/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>These Are The 10 Skills All Solopreneurs Need To Master</itunes:title>
      <itunes:episode>6</itunes:episode>
      <title>These Are The 10 Skills All Solopreneurs Need To Master</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Entrepreneurship is challenging, and when you're doing it all by yourself, it's even more so.

You're responsible for every aspect of the company and need to fulfill each and every job role. You're wearing a lot of hats, and juggling a lot of plates.

However, some skills are more important than others. In this video, let's look over the 10 most important skills solopreneurs need to master if their goal is to grow their company to bigger and better places.</description>
      <content:encoded>
        <![CDATA[Entrepreneurship is challenging, and when you're doing it all by yourself, it's even more so.

You're responsible for every aspect of the company and need to fulfill each and every job role. You're wearing a lot of hats, and juggling a lot of plates.

However, some skills are more important than others. In this video, let's look over the 10 most important skills solopreneurs need to master if their goal is to grow their company to bigger and better places.]]>
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      <pubDate>Mon, 11 Mar 2019 23:18 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/solopreneur-skills-master/</link>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>5 Digital Products You Can Create This Week, To Skyrocket Online Earnings</itunes:title>
      <itunes:episode>5</itunes:episode>
      <title>5 Digital Products You Can Create This Week, To Skyrocket Online Earnings</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>Creating your very own product for sale doesn't have to be difficult, nor does it have to take a lot of upfront investment (either in time or money.) 

However, if you're a blogger, YouTuber, podcaster, or other content creator in any form, you need a product. The benefits are immense, and offering your own product for sale is one of the quickest ways to increase your income online. 

In this episode, we go over why creating a digital product is so important, as well as some ideas worth considering that you can develop quickly.</description>
      <content:encoded>
        <![CDATA[Creating your very own product for sale doesn't have to be difficult, nor does it have to take a lot of upfront investment (either in time or money.) 

However, if you're a blogger, YouTuber, podcaster, or other content creator in any form, you need a product. The benefits are immense, and offering your own product for sale is one of the quickest ways to increase your income online. 

In this episode, we go over why creating a digital product is so important, as well as some ideas worth considering that you can develop quickly.]]>
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      <pubDate>Thu, 07 Mar 2019 02:24 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/digital-product-ideas/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>A Strong Personal Brand Is The Ultimate Safety Net – Here’s Why You Need One</itunes:title>
      <itunes:episode>4</itunes:episode>
      <title>A Strong Personal Brand Is The Ultimate Safety Net – Here’s Why You Need One</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In business, change is inevitable, and it's often outside of our control.

Even if you do everything right, some sort of tragedy can very quickly wipe out all of your hard work. So many entrepreneurs have spent years finally growing success in their business, only to have it wiped out in a matter of weeks with a bogus lawsuit, or loss of a key money maker (such as a specific platform or client you became too dependent on.)

However, personal branding has the benefit of being relatively indestructible, among several other key benefits. In this video, we take a look at personal branding in more detail, and what makes it uniquely special.

View the full post here:

https://jamesmcallisteronline.com/need-personal-brand

Check out my products here:

https://jamesmcallisteronline.com/products</description>
      <content:encoded>
        <![CDATA[In business, change is inevitable, and it's often outside of our control.

Even if you do everything right, some sort of tragedy can very quickly wipe out all of your hard work. So many entrepreneurs have spent years finally growing success in their business, only to have it wiped out in a matter of weeks with a bogus lawsuit, or loss of a key money maker (such as a specific platform or client you became too dependent on.)

However, personal branding has the benefit of being relatively indestructible, among several other key benefits. In this video, we take a look at personal branding in more detail, and what makes it uniquely special.

View the full post here:

https://jamesmcallisteronline.com/need-personal-brand

Check out my products here:

https://jamesmcallisteronline.com/products]]>
      </content:encoded>
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      <pubDate>Mon, 04 Mar 2019 23:44 +0000</pubDate>
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      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
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      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Future-Proof Your Business Before It’s Too Late With These 8 Strategies</itunes:title>
      <itunes:episode>3</itunes:episode>
      <title>Future-Proof Your Business Before It’s Too Late With These 8 Strategies</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In business, change is inevitable.

This is good and bad for us as entrepreneurs. On one hand, it ensures we always have to be on the edge, making adjustments to our business strategy accordingly. On the other, it means that there is room to capitalize on this if we're ready to.

As the world advances (and speeds up in its advancement), entire industries will be shifted, and nobody will be unaffected. In this video, we discuss why companies who are already doing well are most at risk, and discuss how you can start making changes to your strategy today, to ensure the long-term viability of your organization.

View the full post here:

https://jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

https://jamesmcallisteronline.com/products</description>
      <content:encoded>
        <![CDATA[In business, change is inevitable.

This is good and bad for us as entrepreneurs. On one hand, it ensures we always have to be on the edge, making adjustments to our business strategy accordingly. On the other, it means that there is room to capitalize on this if we're ready to.

As the world advances (and speeds up in its advancement), entire industries will be shifted, and nobody will be unaffected. In this video, we discuss why companies who are already doing well are most at risk, and discuss how you can start making changes to your strategy today, to ensure the long-term viability of your organization.

View the full post here:

https://jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

https://jamesmcallisteronline.com/products]]>
      </content:encoded>
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      <pubDate>Mon, 04 Mar 2019 23:27 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/future-proof-business/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:title>Don’t Wait 6 Months – Build A Profitable Business This Week, For Less Than $20</itunes:title>
      <itunes:episode>2</itunes:episode>
      <title>Don’t Wait 6 Months – Build A Profitable Business This Week, For Less Than $20</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>In business, it shouldn't take a lot of investment in time or money to begin pulling your first bit of revenue - especially online.

In this post, we'll go over a business idea that certainly isn't glamorous, but will begin pulling in money right away - money you can use to scale, reinvest into other projects, or at the very least, stay encouraged as you grow your earnings over time!

View the full post here:

https://jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

https://jamesmcallisteronline.com/products</description>
      <content:encoded>
        <![CDATA[In business, it shouldn't take a lot of investment in time or money to begin pulling your first bit of revenue - especially online.

In this post, we'll go over a business idea that certainly isn't glamorous, but will begin pulling in money right away - money you can use to scale, reinvest into other projects, or at the very least, stay encouraged as you grow your earnings over time!

View the full post here:

https://jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

https://jamesmcallisteronline.com/products]]>
      </content:encoded>
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      <pubDate>Mon, 04 Mar 2019 22:56 +0000</pubDate>
      <link>https://jamesmcallisteronline.com/freelancing-first-business/</link>
      <itunes:image href="http://shortwave.s3.amazonaws.com/uploads/show/cover/OVS74gI6VsijB2Ri/Podcast_Cover_version_3_-_V2a3000.jpg"/>
      <itunes:duration>00:00:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
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      <itunes:title>James McAllister Online</itunes:title>
      <itunes:episode>1</itunes:episode>
      <title>James McAllister Online</title>
      <itunes:author>James McAllister</itunes:author>
      <itunes:subtitle>
        <![CDATA[]]>
      </itunes:subtitle>
      <itunes:summary></itunes:summary>
      <description>It's hard to stay away from a good thing forever.

In the first episode of the James McAllister Online audio blog, I formally announce my return to the world of internet marketing, discussing topics such as:

* Where I've been these past few years, and why I lost touch with my audience

* Growing pains I experienced while building two consumer product brands from scratch, to over 100,000 unit sales.

* The death of my former website, 'Help Start My Site', and what's changing with my new website - James McAllister Online

View the full post here:

jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

jamesmcallisteronline.com/products</description>
      <content:encoded>
        <![CDATA[It's hard to stay away from a good thing forever.

In the first episode of the James McAllister Online audio blog, I formally announce my return to the world of internet marketing, discussing topics such as:

* Where I've been these past few years, and why I lost touch with my audience

* Growing pains I experienced while building two consumer product brands from scratch, to over 100,000 unit sales.

* The death of my former website, 'Help Start My Site', and what's changing with my new website - James McAllister Online

View the full post here:

jamesmcallisteronline.com/james-mcallister-online

Check out my products here:

jamesmcallisteronline.com/products]]>
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      <pubDate>Mon, 04 Mar 2019 18:01 +0000</pubDate>
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      <itunes:duration>00:11:53</itunes:duration>
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